

Your website, business cards, and invoices will all reflect it. It will also be a common thread throughout your marketing. It’s how consumers will first encounter your business. Your brand is WHO you are, WHAT you do, and WHY you do it. You need to trademark your name and logo because they represent your brand. If you plan on being in business for any amount of time, you’ll be building a brand. They are the cornerstones of almost every brand. If your registered trademark has not been used in South Africa for a continuous period of 5 years, another person may apply to have it removed from the Register.Most businesses need to trademark both their business name and logo. However, provided you continue renewing your trade mark registration, your rights to the trademark may last indefinitely. Once a trademark is registered in South Africa, it needs to be renewed every 10 years to stay in force.

We recommend doing an international trademark search in each of the countries in which you wish file a trademark registration.
#TRADEMARK MY LOGO AND NAME REGISTRATION#
A search has to be conducted to make sure there is no similar or identical trade mark on the register preventing the registration of your trademark. Foreign trademark searches may also be conducted, should you wish to have a search conducted through the trade mark offices of foreign countries. This will provide an indication of whether there are existing trademarks which are identical or similar to yours. We can conduct searches through the records at the South African Trade marks Office. It is advisable that the trademark be searched before the application is made. Trademarks are registered at the South African Trade marks Office (CIPC) and foreign trademark registrations may be obtained should you wish to market your product in foreign countries. Please describe the relevant goods or servicesĮntity to be invoiced and VAT registration number (if applicable) What is the mark to be protected? If it is a logo, please send an electronic copy. This is necessary, as one has to file a separate trade mark application in each of the international classes relating to your product(s) or service(s).įull names and a copy of ID, passport or registration documents. Physical and postal address of the applicant. We would also require details of all products or services that you intend applying the trade mark to. We would require you to provide us with a copy of your intended trademark – be it a simple name or slogan, or a stylised logo. Ensure that the buying public does not confuse your goods or services with those of your competitors, registering a trademark is a cost-effective way of protecting your name and reputation. If you are in the process of building the reputation of your product/service. The logo may not be identical or confusingly similar to a trademark which is already registered, applied for or used in South Africa in respect of the same or similar goods or services. To Trademark a Logo it must be distinctive and not only describe the goods or services to which it relates. A company logo / product logo / service logo which is used in trade to distinguish your goods or services from the goods and services of others is eligible for trademark registration.
